Jaguar Reveals its All New Design Studio

Jaguar just revealed its completely new design studio in Gaydon, Warwickshire, United Kingdom. This new work space brings together the full Jaguar design team for the first time in all of Jaguar's history.

The open workspace is designed to increase collaboration between creative teams and engineering teams and emphasize Jaguar's six key design process steps.

The studio is where all future Jaguar Coupes, Jaguar Sedans, and Jaguar SUVs will be developed.

Each new design goes through years of design development years before it makes it to the collection of New Jaguar vehicles in Houston at your Houston Jaguar dealer, including a lengthy six-stage Jaguar design process. This process includes sketching, clay sculpting, digitalization, color and materials selection, design technical (vehicle layout and architecture planning), and model manufacture.

The new design space is built to honor Jaguar's legacy of design, innovation, and performance power while incorporating modern trends and technologies. The design team will collaborate in a multi-studio workspace centered on a "Heart Space" to allow for complete collaboration among design teams on up to twenty full-size models.

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